PRONOUNS: SHE, HER, HERS

Multi-disciplinary designer and art director, specializing in print packaging, packaging development, visual brand building, merch, and typographic systems. Currently in-house as the Art Director for Eva NYC.


CAMPAIGN:

Eva NYC H2-Whoa Collection Launch

TIMELINE:

2024

PROJECT:

Elevate the brands overall art direction for product launches. 

PACKAGING DESIGN:

amika Holiday

TIMELINE:

2023

PROJECT:

Concept development and design direction.

ART DIRECTION:

amika Custom Tooling

TIMELINE:

2020-2022

PROJECT:

Creative development

ART DIRECTION:

Evergreen Intro Sets

TIMELINE:

2023

PROJECT:

Creative development and art direction for amika’s Evergreen intro sets.

TIMELINE:

2021

PROJECT:

Packaging creative strategy, production artwork management, on press approval, campaign art direction, casting, on-set direction, and post-production management for amika’s holiday campaign.

MERCH:

amika Product Photography

TIMELINE:

2022

PROJECT:

Art direction in collaboration with photo team, on-set direction, image selects, and approved retouching for amika’s Q2 shoot.  

PACKAGING DESIGN:

amika summer gifts

TIMELINE:

2020-2022

PROJECT:

Graphic design for amika’s online branded merch.

DESIGN DIRECTION:

amika Limited Edition Perk Up

TIMELINE:

20212

PROJECT:

Packaging design and on press approval for amika’s limited edition 10 year anniversary Perk Up.

TIMELINE:

2021

PROJECT:

Design direction, packaging creative strategy, devlopment, and lead graphic designer for amika’s holiday packaging.

TIMELINE:

2019

PROJECT:

Packaging creative strategy, devlopment, and lead deisgner for amika’s holiday campaign. 

PACKAGING DESIGN:

amika Hong Kong Haircare Redesign

TIMELINE:

2017 - 2018

PROJECT:

Lead graphic designer for amika’s Hong Kong specefic line.

GRAPHIC DESIGN:

amika’s Soho Popup

TIMELINE:

2018

PROJECT:

Graphic designer for amika’s Pop Up event experience.

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