Creative direction for Eva NYC’s evergreen content ecosystem.

Selected highlights from a larger body of work. Additional examples available upon request.

Developed Eva NYC’s evergreen visual language, creating a scalable content ecosystem designed to support the brand across digital, social, retail, and e-commerce. Centered on a detail-driven approach to product storytelling, the imagery highlighted ingredients, fragrance, texture, and results in a way that balanced education with aspiration. The library established a consistent visual standard that informed PDPs, paid media, and brand communications year-round.

Images: Up Close
Co-Art Director: Hailey Ahn

Morgan Bourdeau