Micro-moments, macro impact.

Eva NYC's visual ecosystem reframed product storytelling as a craft, centering ingredients, texture, fragrance, and results in imagery that captured micro-moments and their emotional impact. I translated that approach into a scalable content library that balanced education with aspiration, establishing a consistent visual standard across digital, social, retail, and e-commerce, informing PDPs, paid media, and brand communications year-round.

* A small sample of a larger world. Full case study available upon request.

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DesignAshley Edwards
Copy Writing Hailey Ahn

PDP Cadence

Heroic Product

Ingredients

Talent

Fragrances

Collections

Textures

Applications

Morgan Bourdeau

Morgan Bourdeau